For brands that want to matter in culture, and creators building their own.

Brand strategy, brand partnerships, and product launches. Twenty years inside Nike, Activision, Twitter, and WWE, making the moments other brands are still chasing.

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Inside the buildings at Nike

✕ Inside the buildings at

2.9BOwned and earned impressions · Nike Mamba Day

150K+Concurrent live viewers · TONE × Target × Kai Cenat

6M+New social followers · Call of Duty

12M+Community views · Island Breeze creator launch

Selected Work

You've seen the moments. This is who made them.

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What We Do

Strategy, creators, creative & the launch.

Four things, done at the highest level. Most engagements start with one and grow into the others.

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What Secret Menu Is

Secret Menu is a creator marketing and brand consultancy in Los Angeles. For consumer brands, that means creator strategy, brand strategy, creative direction, and go to market. For creators, it means having a brand marketer in the room: positioning, brand partnerships, product launches, and ongoing brand management for the business you are building. Not an agency, not a talent manager. A consultancy that has shipped this work at Nike, Activision, Twitter, and WWE.