A big audience isn't a brand. Neither is a small one.

Maybe you're just getting started and still finding your voice. Maybe you have ten million followers and still can't say what you actually own, why people come to you instead of someone else, or what to build beyond content. Same problem, different scale.

We find the brand that's already in you and build around it. Your personality is the product, so we don't sand it down. Then we figure out what you have permission to build next: a series, a product, a business.

Finding Your Voice
Positioning
Partnership Strategy
What To Build

Your manager sells the deals. We make sure there's a brand worth selling. We work alongside your team, or we're the team until you have one.

Twenty years on the brand side at Nike, Activision, Twitter, and WWE, deciding which creators got the budget. Launched Kai Cenat's Tone nationally in Target.

Want in?