Four ways in. Creator consulting for people building a brand of their own, and brand consulting for companies chasing the audience that decides what is cool. Creator marketing, brand strategy, creative direction, and launches, all run by the person who shipped this work inside Nike, Activision, Twitter, and WWE.
Secret Menu is a creator marketing and brand consultancy in Los Angeles, founded by Justin Taylor. It does four things: brand strategy, creator strategy, creative direction, and go to market planning. Most engagements start with one and grow into the others.
No. An agency sells a team and production capacity. Secret Menu sells senior judgment on a defined problem and stays until the work ships. There's no account layer, no juniors, and no markup on production.
Two kinds of clients. Consumer brands chasing the audience that decides what's cool, in gaming, sports, sneakers, entertainment, beverage, and consumer tech. And creators building a brand, a product, or a business of their own. Recent clients include AG1, TONE, Drip, Airrack, Clip Farm, Gym Class, and Limitless.
Yes. That's the specialty. Secret Menu decides which creators a brand should work with, what those creators should actually do, the idea that makes it worth watching, and the creative direction to ship it. Most brands have tried creators and gotten content. This is how you get a moment instead.
Secret Menu is run by Justin Taylor. He spent twenty years inside Nike, Activision, Twitter, and WWE building the moments brands are still chasing: Mamba Day at 2.9B impressions, Call of Duty launches that added 6M+ followers, the TONE launch at Target with Kai Cenat at 150K+ concurrent live viewers. The person in the first call is the person doing the work, and he pulls in a team of experts as the work needs them.
It starts with a conversation about the problem. From there it's scoped as a fixed project, usually four to eight weeks, or a monthly arrangement for brands and creators that want a senior marketing lead without the hire. Every engagement ends with work that can ship.
Pricing is on request because it depends on scope. Engagements are fixed fee, not hourly, and sit in the senior consultancy tier. Secret Menu takes a small number of clients at a time, and most arrive by referral.
Yes. Secret Menu works with mid to large creators on brand positioning, business planning, brand collaborations, and growing who they are as creators. Agents and managers focus on getting the deals. Secret Menu focuses on helping creators grow as creators and as brands.
Los Angeles. Most work happens remotely with clients across the US and abroad, with in person time for the moments that need it.
Email justin@secretmenu.xyz with a line or two about the brand and the problem. You'll hear back from Justin, not a form.