TONE's summer scent, launched nationally at Target. I designed the full product line. Packaging, hoodies, a branded cooler box. And partnered with three of the largest female Twitch streamers, who livestreamed the commercial shoot itself. The production became the content. The community made 12M views out of it.
2.5MOrganic views on the commercial, first 24h
12MViews on community clips from the shoot
1M+Views on each creator's organic content
TargetNational retail launch · June 14
The commercial launched to 2.5M organic views in its first 24 hours. Creator collaborations across the campaign doubled that.
