Twitter · Product Marketing

NFT PROFILE PHOTOS

Bringing Web3 to one of the world's largest platforms. I helped lead the launch of Twitter's NFT Profile Photos. Consumer insights, positioning, messaging, product marketing, comms, and go to market. Making a brand new behavior feel native to Twitter and approachable to everyone.

The hexagon.

The profile photo became the signal of verified ownership. Built to feel native, credible to crypto, and simple for everyone else.

One of the defining tech stories of the moment.

Coverage across technology, business, and mainstream media. Twitter at the front of consumer innovation during one of the fastest moving periods in tech.

Next Big Red Boots